About FableForge
The Story Behind The Tech
Real People. Real Systems. Real Magic.
FableForge isn’t just a platform. It’s a promise that:
Your business tools should work for you, not the other way around.
You shouldn’t need six apps, 20 plugins, and a dozen spreadsheets just to serve your clients.
Building a business with heart shouldn’t mean fighting with tech every day.
We’re here to fix that.
Why We Built FableForge...
We’ve lived it.
We’ve been the coach scrambling to answer “how do I help my clients without building their tech systems for them?” for the umpteenth time.
We’ve been the business owner drowning in tabs and subscriptions.
We’ve been the tech support, the launch manager, the builder behind the scenes.
And one day, we said: What if it didn’t have to be this hard?
What if there was one platform that:
Actually matched your business model
Didn’t make your clients feel lost or overwhelmed
Gave you the tools and the backup to grow without burning out
So we built what we wished we had — and named it FableForge.
A tool to help you bring your story to life.
A system that works behind the scenes so you can be front and center, doing the work that matters.
🛠️ What Makes FableForge Different?
We work with coaches and creators — not just for them. Our snapshots are built in collaboration with experts who’ve actually walked the path.
We don’t nickel-and-dime you.
No upgrade tiers. No surprise feature locks. Everything you need, one price.
We care if your clients succeed.
If their results suffer because the tech is too hard, we take that personally.
We lead with heart and systems. We’re nerdy enough to know how to automate your follow-ups — and human enough to ask how you’re doing while we do it.
🧙♀️ Who’s Behind the Forge?
We’re not a startup backed by VC funding or flashy bro-marketer energy.
We’re a small but mighty crew of business builders, tech tinkerers, and client success nerds who got tired of watching great ideas fail because the systems weren’t set up to support them.
Together, we’ve helped hundreds of entrepreneurs launch scalable programs - build automation-ready offers - and get their clients better results... without adding more overwhelm
And now? We’ve turned all that experience into a platform you can grow with.
Meet the core crew:
Christina Hooper — The Architect CSO
Marketer turned Business Designer
Christina sees systems where others see chaos. With 15+ years of experience turning big, messy ideas into elegant strategies, she’s the brain behind the structure of FableForge. She’s endlessly curious, unapologetically bold, and obsessed with building businesses that scale without selling your soul. If you’ve ever said, “I just want this to work, and I’m exhausted trying” — she’s your person.
Victoria Caldwell— The Integrator COO
Fractional 2nd in Command & Voice of Operational Sanity
Victoria is the glue — the “what if we actually finish this” energy every team needs. She’s part strategy, part structure, and all execution. With a background in operations and leadership, she turns brainstorms into blueprints and ensures every piece connects the way it should. If it works smoothly around here, Victoria probably had a hand in it.
William Mapp — The Engineer CEO
Engineer-Turned-Digital Strategist & Affiliate Marketing Expert
William spent 20 years in civil engineering, literally building things from the ground up. Now, he brings that same thoughtful precision to digital business. Whether he’s structuring affiliate systems, smoothing out onboarding, or quietly optimizing conversions, he makes the backend hum — and makes sure the front-end gets found. Cool under pressure, sharp with strategy, and brilliant at systems that sell.
Yari Velazquez — The Systems Whisperer CTO
Tech & Automation Architect
Yari makes things flow. She's the one who turns “this should be easier” into automations that actually are. Whether she’s troubleshooting weird logic, building workflows from scratch, or quietly making your day better behind the scenes — she’s the steady heartbeat of the backend. She’s brilliant, methodical, and has a sixth sense for system improvements no one else even sees.
What's Next...?
We’re always building. Always refining.
We're always partnering with people who care as much about how they grow as they do about how much.
If that’s you? Let’s talk.
Is FableForge Built on HighLevel?
HighLevel is the tech engine.
FableForge is the customized, human-powered system built on top of it.
You’re not getting “just” software — you’re getting the tools, support, and strategy to actually use it well.
Why Build on HighLevel...?
We proudly built FableForge on the HighLevel platform and we're glad we did!
Why?
Because starting from scratch would cost millions of dollars, take years, and honestly... we’d just be reinventing a wheel that already works beautifully.
Instead, we chose to start with the strongest engine available — and build something better on top of it.
Think of HighLevel as the enchanted all-in-one core that powers the system.
We’re the forge that shaped it to match your business — and your clients — perfectly.
Plus, you have our support to make sure you thrive as you start using it to grow.
What FableForge Adds to the Mix
Our Designs: Not generic templates — real-world-ready tools built by people who understand programs, coaching, launches, and client success.
Our Strategy & Systems: Snapshots built in collaboration with expert educators and coaches — aligned with the transformation you want your clients to experience in your programs.
Our Support: Office hours, real humans, and a partner approach — not just ticket replies from people who don’t know your context.
Our Experience: We’ve worked with hundreds of entrepreneurs. We know where clients get stuck. And we’ve built our systems to fix that.
Our Focus on Your Clients: We help you and your clients succeed faster — which means better results, retention, and reputation for you.
This is a safe space. We support people being awesome people, no matter their race, creed, gender, sex, country, religion, or choice in TV shows. The only people that aren't welcome here are the people that don't agree with that.
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4685 Happy Valley Rd, Unit #349, Flintstone, GA 30725