Meet the team you'd be handing your list to.

You know what it costs and how the queue works. What's left is the part a pricing page can't tell you: who's reading it when you send something in, and what they're like once the work's under way. This page is the three of us, why we set it up the way we did, and two clients on what it was like to work with us.

The FableForge client manager and a small-business owner seated across a small round table, sorting one floating list of glowing cards together.

We've lived it.

We've been the business owner drowning in tabs and subscriptions. We've been the tech support, the launch manager, the builder behind the scenes. And one day we said: what if it didn't have to be this hard?

So we built what we wished we had.

One account that runs the tech side of your business, and a team you can hand the building to. You say what you want to happen. We work through your list one thing at a time, in order, inside your own account. No quotes, no scoping calls, no hourly billing.

The FableForge builder fastening tab-cards into one large browser-window panel while the queue-keeper hands up the next card, a heap of loose cards at their feet.

We built this because of how our brains work.

Christina has autism and ADHD. So the thing she built is the thing she'd have signed up for.

Short steps.
One thing at a time, in order.
A price you can work out without a spreadsheet.

And nothing that runs on you remembering to cancel. When your queue runs empty, your client manager checks in to see if there's anything else you need. If there isn't, we pause the $300.

She'd have started on the $127 by herself. The team she'd have added later, once she got to the point of valuing her time over doing it all herself. She says that point took her a while to reach.

Her pipeline was a cardboard box, and it worked.

Real cardboard, painted purple, with tape holding one corner together. Index cards stand up behind dividers she lettered by hand. The photograph is from November 2020. The dividers are the part worth reading:

  • Nuclear Lead (testing us)
  • Hot Lead — we've had a meeting or call that went well
  • Warm
  • Cold Lead — requested something, no response
  • Received free, not ordered
  • Not A Fit

None of that was a workaround for not knowing how. Christina wrote software for a living before she did any of this, at a mechanical engineering firm. She went on to run a HubSpot-certified partner agency. She had already used HubSpot, EngageBay, and SharpSpring — for her own business, and for other people's.

Then she made the box. Her own account of why: she "still just couldn't make the time or the brainpower (probably more than the time) to actually set it up."

A cardboard box painted purple with glitter and patched with tape, holding white index cards behind hand-lettered mint-green dividers. The visible labels read: Nuclear Lead (testing us); Hot Lead — we've had a meeting or call that went well; Warm; Cold Lead — requested something, no response; Received free, not ordered; Not A Fit.

This is okay because it let me figure out what my pipeline was for that business very quickly, and it worked, but as I grew, it wasn't enough.

— Christina

Yours might be a spreadsheet, a notebook, or a folder of screenshots. Whatever it is, you built it in the time you had. It got you this far. There is a size at which it runs out, and that is a different problem from not knowing how.

Marti Construction
Mike Marti, owner of Marti Construction, smiling in a work polo shirt.
— Mike Marti, Owner, Marti Construction — custom builds, remodeling, and consulting, Chattanooga TN. See the build →

You're obviously better than they were. No comparison.

I've tried to get this from some people before, and they just never responded to me again ever.

What we're like to work with

  • You talk to a person who knows your account. On the software alone, that's a ticket, and a person answers it. Add the team and it's your client manager, who already knows your account — so "the form on the services page" is enough, and nobody asks which one.

  • A person finishes every request. Every single one gets reviewed and finished by a human being before it reaches your account.

  • You know the figure before you start. No quotes, no scoping calls, no hourly billing, no surprise on the invoice.

  • Questions come before the build. If what you sent raises one, you hear from us before we start. The follow-ups and reminders we set up run without you watching them.

Who's behind the forge

Christina Hooper — a smiling woman with long bright-blue hair in high pigtails and glasses, in a black top, inside a glowing pink-and-violet ring with her first name on a violet banner.

Christina Hooper — The Architect, CSO

Marketer turned Business Designer

Christina sees systems where others see chaos. She has spent fifteen-plus years turning big, messy ideas into elegant strategies. She's the brain behind the structure of FableForge: what it sells, how the queue runs, why there are two prices and not a menu of them. If you've ever said I just want this to work, and I'm exhausted trying — she's your person.

William Mapp — a smiling man in glasses and a navy polo shirt, inside a glowing pink-and-violet ring with his first name on a violet banner.

William Mapp — The Engineer, CEO

Engineer turned Digital Strategist & Affiliate Marketing Expert

William spent twenty years in civil engineering, literally building things from the ground up. He brings the same thoughtful precision to digital: structuring affiliate systems, smoothing out onboarding, quietly optimizing conversions. He makes the backend hum and makes sure the front end gets found. The parts nobody notices until they fail are the parts he goes looking for.

Yari Velazquez — a woman with long dark curly hair looking at the camera, inside a glowing pink-and-violet ring with her first name on a violet banner.

Yari Velazquez — The Systems Whisperer, CTO

Tech & Automation Architect

Yari makes things flow. She's the one who turns this should be easier into automations that actually are. Troubleshooting strange logic, building workflows from scratch, quietly making your day better behind the scenes. The thing that used to take you four clicks now takes one, and she never mentioned she'd changed it.

Mustard Seed
Bill Saulsberry, founder of Mustard Seed Personal Car Service, in a grey suit and patterned tie.
— Bill Saulsberry, Owner/Founder of Mustard Seed PCS. See the build →

I recently had the FableForge Suite team build the website for my personal car service, Mustard Seed, from the ground up, and the results exceeded my expectations. Their team delivered a clean, professional design with a well-thought-out color scheme and layout that reflects the brand well and makes navigation intuitive for potential clients. The site's features are functional and polished, giving visitors everything they need to learn about the service and get in touch with confidence.

What impressed me most was their turnaround time — the entire project was completed quickly without sacrificing quality or attention to detail. The collaboration between William and Christina made the process seamless; their communication and coordination throughout made the entire experience easy and stress-free.

I'd recommend the FableForge Suite team to anyone looking for a fast, professional website build. Great experience from start to finish.

Yes, it's built on HighLevel.

HighLevel is the engine. Building the same thing from scratch would cost millions and take years, and we'd be reinventing a wheel that already works. So we didn't.

What you're paying us for is everything around it. An account set up for how your business runs instead of a blank one. People who build in it every day, and can tell you whether the thing you're describing is a setting, a workflow, or a whole page. And if you add the team, the person you send it to. The engine is theirs. The rest is ours, and once it's built, it's yours.

What's actually in your account

Questions people ask about us.

Is FableForge the same thing as HighLevel?

No. HighLevel is the platform underneath. FableForge is the account set up on it in your name, the people who support it, and the team you can add to build in it. Everything you build or we build lives in that account, and it's yours.

Who owns FableForge?

Three people: Christina Hooper, William Mapp, and Yari Velazquez. The legal entity is on every page's footer: FableForge Suite, dba Sparkitive, LLC.

Does the team build in my account, or in yours?

Yours. Everything the team builds is built directly in your own FableForge account. Pause the team and all of it stays exactly where it is.

Want to meet us before you decide?

Half an hour with one of us, on video, about your business. Bring whatever you're still not sure about. Your list comes later — if you add the team, that's what the kick-off call is for.

Or read how the work actually runs.