Your software and your team: $427 a month.

Your own software account, plus a team building whatever’s next on your list. One thing at a time, in order.

That number doesn’t move when you add another idea to the list. No contract, no minimum term, cancel any time.

See how the billing works

Illustration of a small-business owner in a cream cardigan looking up, one hand open, with two glowing violet crystal slabs floating above their palm joined by a single cyan thread that rises to one pink star.

What you’re paying for

Per month

The software — $127/mo

  • Your own account — the full platform, in your name
  • Unlimited team members and contacts, no per-seat charge
  • Support from a person, by ticket, when you’re stuck
  • $10 a month of credit toward texts, emails, and calls, included
  • TechLab — community, tutorials, and a live weekly call

Add your team — +$300/mo

One of your requests actively being worked on at a time. Websites, funnels, automations, content, design — whatever’s next on your list.

Your total — $427/mo

Want two things moving at once? Add a second lane for another $300 — $727 a month.

That’s the whole number, and it’s the same every month you’re with us: no quote before we start, no scoping call, no invoice at the end, no line item you didn’t see coming.

No saving up questions until there are enough of them to be worth an invoice. Send the one question.

The software is the base, and your team works inside your account. Pause the team whenever you like and everything they’ve built stays where it is. Cancel the software and both end, because the software is the part everything else sits on.

Illustration of a small-business owner in a cream cardigan pointing at a glowing violet blueprint that floats above a small anvil, with the FableForge crew gathered around it — the elf with her tablet, the halfling with her scroll, the builder, the mage, and the bard.

Want to run the software yourself for now? $127 a month on its own is a real choice. See what the software does

Add the team later, when the list gets longer than the week.

What “one thing in progress” means

Add as many requests to your queue as you like, right in your account. We work through them one at a time, in the order you set, so “one thing in progress” means one of your requests is being actively built right now and the rest are lined up behind it. The list can be as long as you like. Only the work is one at a time.

Nothing gets turned away for being too big or too small. If something’s waiting on you, it doesn’t hold up your queue; we move to the next thing and pick it back up when you’re ready.

IN PROGRESS 4 Two blog posts UP NEXT 5 Booking calendar 6 Missed-call texts 7 Business cards 8 Review requests 9 Social posts 10 Invoice template WAITING ON YOU 1 New website comes back when you’re ready + A SECOND LANE DONE 2 Logo 3 Newsletter

Why it costs this

Because you’re paying for a queue, not for a team on standby. One thing in progress at a time, in order, so nobody here is ever paid to wait for your next request, and you’re never charged for the waiting. And the AI you keep meaning to sit down and figure out? We already did that part, which is why the hours go further than they used to. Same work. Same people. Organized so it costs less.

Mustard Seed
Bill Saulsberry, founder of Mustard Seed Personal Car Service, in a grey suit and patterned tie.
Bill Saulsberry, Owner — Mustard Seed Personal Car Service

“What impressed me most was their turnaround time — the entire project was completed quickly without sacrificing quality or attention to detail.”

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What protects you

  • It pauses itself.

    When your queue runs empty, your client manager checks in to see if there’s anything else you need. If there isn’t, we pause the $300 — you don’t have to remember to cancel.

  • Cancel any time.

    No contract, no minimum. You’re not cut off the day you cancel: you keep the rest of the month you’ve paid for, and we spend it finishing whatever’s already in your queue. That’s why there’s no part-month refund — there’s no part month. You get the whole of it.

    Cancellation terms

  • Lean month?

    Drop back to just the software. Your account, your history, and your work all stay exactly where they are. See what you keep

How the billing works — before you click

Step 1 sets up your software subscription. Step 2 adds your tech team. Two payments, one total.

It’s split on purpose. That’s what lets you pause the team without touching your software. Cancel the team and the software stays; cancel the software and both end, because that’s the account everything you own lives in.

Rather talk it through with a person first? Book a call.

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Is this the right fit?

You’re in the right place if:

  • You’ve got a list, and you’d rather it was getting built. You’ve rewritten it more than once and never handed it to anyone. New to the software or already on it, that’s the list this is for.
  • You want help now, without hiring for it. No researching freelancers, no round of three quotes, no full-time person you don’t need yet.
  • You know what you want. You don’t know what it takes to set up. Say it in a sentence. Which pages, settings, and workflows it takes is ours to work out, and it doesn’t change the number.

You’re in the wrong place if:

  • You need a fixed price and a guaranteed date. The monthly figure is fixed. The date isn’t, because every build is different and we’d rather do it right than rush it. One project and nothing after it? Talk to us first.
  • You want someone to decide what your business should do. We’re the how. What to build is a different conversation, and BLUEprint Business Lab is where it happens — a paid upgrade when you want that deeper business support.
  • You need it all done yesterday. We work one thing at a time, in order. Steady progress is the whole design.
The longer version of who this is and isn’t for

Price questions

“$427 a month sounds too low. What’s the catch?”

Two reasons, and they’re both boring.

The first is that you’re not buying a team sitting around waiting for you. You’re buying a queue — one thing at a time, in order. Nobody here is paid to be idle, so you’re not charged for it.

The second is AI. We lean on it hard on our side of the wall. Someone who’s genuinely expert at this drives it, and a person reviews and finishes every single request before it reaches your account. The AI does the repetitive parts fast so the hours go into the thinking and the finishing.

It’s cheap because of how the work is organized, not because you’re getting less of it.

“Can I cancel any time?”

Yes. No contract, no minimum, no phone call, no reason required. You keep the rest of the month you’ve paid for and we finish what’s already in your queue, which is why there’s no part-month refund: you’re not cut off partway through a month you bought.

Cancellation terms

“What if I run out of things for you to do?”

It pauses itself. When your queue runs empty, your client manager checks in to see if there’s anything else you need. If there isn’t, we pause the $300 — you don’t have to remember to cancel, and your software account carries on exactly as it is.

“What if I only want the software?”

Then take the software. $127 a month, run it yourself, and add the team any time the list starts outrunning the hours. See what’s in it

“Can I have more than one thing worked on at once?”

Yes. Each extra lane is $300 a month, so two things moving at once is $727 a month total, including your software and your first lane. Add a lane for a busy stretch and drop it again when it’s done.

“What isn’t included — are there usage costs on top?”

Your $127 includes $10 a month of credit toward texts, emails, and calls — roughly 800 texts or 10,000 emails, and most people don’t get near it. It’s a monthly credit: it renews every month, and unused credit doesn’t roll over. Anything above the $10 is billed on what you use.

What the $10 actually covers

“Do you quote?”

No. There’s no quote, no scoping call, and no invoice at the end. The monthly figure is the figure, and you know it before you start.

“How long will my first build take?”

One to two months for a standard site; three to four with a store or a membership. We tell you which before we start. Because the price is monthly, the length of the build is what decides the total — a two-month build is two payments of $427. If what you need is a fixed price and a guaranteed date, we’re not the right people, and we’d rather you knew that now than found it out later.

Everything that isn’t about money is over here. Read the FAQs

Ready when you are

$427 a month. Your software, your team, and a number you can plan around.

Step 1 sets up your software subscription. Step 2 adds your tech team. Two payments, one total. Cancel the team and keep the software; cancel the software and both end.