People can pay you on your own website. Start with one thing.

One payment for one thing, or everything you sell, from the same account. You start wherever you actually are.

A small-business owner behind a small table with a laptop, holding up one small page with a single glowing button on it, a coin of light dropping into their satchel.

Somebody says they’re in. Then they ask how to pay you.

Right now the answer is a little different every time. An invoice, if you’re at a desk. The same app you use to split dinner with friends. “We’ll sort it out on the day.” It has worked for every sale you’ve made so far.

It’s also why the workshop post ends with “message me for details,” and why the guide you finished still goes out as an email attachment, one buyer at a time. You’ve looked at putting a real way to pay on your site, and every version of it turned out to be a project you’d have to start first.

A small-business owner replying on their phone to one message asking how to pay, a laptop floating behind them showing a social post with nothing to press beneath it.

Taking money isn’t something you have to go and build.

It’s something you add to what’s already there. A page on your site. A form. A time in your calendar. A course somebody works through. A membership. The thing already exists, and the way to pay for it goes on it.

And the account that takes one payment for one workshop seat is the same account that runs everything you sell, if it ever gets to that.

What selling online looks like, from one payment up.

  • Take a payment for one thing, on a page you already have. An ebook. A seat at your workshop. The page gets a way to pay, and that’s the whole change.

  • Charge monthly, so it comes in again without you asking again.

  • Offer something extra at the moment somebody’s buying. They take it with one click, because they’ve already paid you once.

  • Get paid away from a screen. Somebody asks “can I just pay you now?” at the end of a session. Text them the payment and they pay from their phone, or take their card on yours.

  • Sell a gift card, and have it tracked and redeemed for you.

  • Let other people sell for you, and have them paid for it automatically.

The person who just bought from you is somebody you can talk to afterwards, and what happens next can start on its own.

Room to grow into a full shop.

A full shop is there when you want one, with digital or physical products in it. It runs on the same account as everything above, with the same contacts and the same follow-up already going out.

You don’t have to want one. One payment for one workshop seat is the whole of what some people ever need, and it isn’t the small version of anything.

Illustration of a small-business owner in a cream cardigan standing with their back to us outside their finished, lit-up shop at dusk, the FableForge crew alongside — the elf with a glowing tablet, the halfling holding up a ticked-off scroll and the builder with his tool belt.

Selling physical things, without a stockroom.

You can sell real, physical things without holding stock, packing a box, or standing in line at the post office. Merch, prints, whatever you’d put your name on. The shirt with your logo on it. There’s one, because more than one meant boxes.

The term for it is print-on-demand. Somebody orders from you, the order goes straight to a printer who makes it and ships it, and the tracking comes back to you. Printful and Printify both connect.

A small-business owner watching their phone as one ribbon-tied parcel leaves a glowing doorway above them, a cyan tracking ribbon curling from the parcel down to the phone screen.

What selling online costs.

Taking payments is part of the software at $127 a month. Set the first one up yourself, or put it in your queue and the team does it for you.

Questions people ask about selling online.

Do I need to build a whole shop just to sell one thing?

No. The payment can sit on a page you already have, on a form, on a booking, or on a course. A full shop is there if you ever want one, and most people start with one thing.

Can I sell physical products without keeping stock?

Yes. Connect a print-on-demand catalog and orders go straight to the printer, who makes and ships them. The tracking comes back to you, and nothing is stored at your end.

Can I charge people every month instead of once?

Yes. Anything you sell can be a one-time payment or a recurring one.

Can I take a payment when I’m not sitting at a computer?

Yes. Text them the payment and they pay from their phone, or take their card on yours.

The FableForge client manager with her tablet under one arm and a hand at her chin, listening to a small floating speech bubble.

Other features that work with selling online.

  • Invoicing

    When you’re billing somebody rather than selling to them.

  • Funnels

    Where the page that makes the offer comes from.

  • Courses

    When what you’re selling is a program people work through.

  • Booking

    When the thing being paid for is time in your calendar.

What you made is ready. Now somebody can pay you for it.

A reader gets to the workshop post, wants in, and pays for their seat right there on the page. The guide sells from the site instead of from your outbox. Nobody has to ask you how.

Rather ask a person first? Book a call.