People are finding you. They read the about page, maybe a post or two, and then they’re gone. Every so often one of them writes to say they’ve been reading for a year, and you had no idea. That’s one. The rest you never hear from.
It isn’t for lack of something to offer. The guide you send people is in a folder called final, next to a folder called final 2. You’d hand it to anyone who asked, if there were anywhere on the site to ask. What’s missing isn’t a better page. It’s somewhere a person can say yes.
A first impression on your website, and a first step through a funnel.
Your website is where somebody forms an impression of you. A funnel is where they take a first step with you.
That step is an exchange. They give you something, their name, their attention, an hour of their evening, and you give them something worth having back.
And the person on the other side of it isn’t a lead. It’s somebody who might hire you, somebody who might send their friends your way, somebody who could change how the whole business runs.
What a funnel does for you.
-
A page with one job. The thing you’re offering, and nothing else on it pulling in another direction.
-
The ask, and the moment somebody says yes to it.
-
What you promised them arrives on its own. The ebook, the link, the details for the day. You’re not at your laptop sending it.
-
And what you’d say next goes out by itself, a few days on, the way you set it up once. That part’s a workflow
-
As many funnels and landing pages as you want, hosted, with SSL on every one.
What you could offer through a funnel.
Whichever of these you already have, this is the path for it.
- An ebook
- A course you sell on its own
- A webinar, or a workshop
- A live event
- Or something as simple as subscribing to your email newsletter
Some of those have a price on them, and the money side is over here. The last one doesn’t have a price on it at all, and it counts exactly the same.
A funnel can start smaller than you think.
A course doesn’t have to live in a course tool to be a course. Five emails that teach one thing properly is a course, sent by a workflow you set up once. Nothing has to be filmed, and nothing has to be uploaded, for the exchange to be real.
The smallest honest version of the thing is enough to start a relationship with. You build the rest later, with people already waiting for it. If you do want the video, the quizzes, and the certificates
You’re not locked into one way of building a funnel.
A funnel can stand on its own, live inside the website you already have, or be generated with AI. Which of those fits is a detail, not a decision you have to make before you start, and if the team builds it, it’s part of the job.
It’s more about how it works than how it’s built.
What funnels cost.
Funnels are part of the software at $127 a month. Build the first one yourself, or put it in your queue and the team builds it for you.
Questions people ask about funnels.
What’s the difference between a funnel and a website?
Your website is where somebody forms an impression of you. A funnel is where they take a first step with you. The website is the whole picture of what you do; a funnel is one page, one offer, one ask.
Do I need a funnel if I already have a website?
Only if you want visitors to be able to do something other than read and leave. If people already find your site and get in touch, you may not need one. If they read the whole thing and disappear, that’s the gap a funnel fills.
What would I even offer people?
Whatever you already have. An ebook, a course, a webinar, a workshop, an event, or simply your newsletter. It doesn’t have to be finished and it doesn’t have to be big. It has to be worth having to the person on the other end of it.
Do I have to build a separate site for it?
No. Funnel pages can live inside your website, joined up to it, or they can stand on their own. And you can change your mind about that later.
Other features that work with funnels.
Websites
Where the first impression happens, and where most funnels end up living.
Lead capture
What happens the instant somebody says yes.
Email marketing
What you say to the people who took you up on it.
Selling online
When the thing you’re offering has a price on it.