Somebody stopped at your table, liked what you do, and handed you a card. It’s in your bag with four others from that day. You meant to do something with them on the drive home, and then it was Monday.
The interest was real, and so was the conversation. What never happens is the ninety seconds afterward: getting their name somewhere you’ll actually look again. There was somebody behind them waiting to talk to you.
The moment somebody’s interested, wherever it happens.
A form sits on your website. The same form sits inside a funnel. A QR code sits on a flyer, a business card sits in your hand, and a lead ad sits in somebody’s feed. Where it happens changes every time. What happens is the same every time: a stranger hands you their name, and now they’re somebody you know.
What people fill in, and where it lands in your account.
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A form on your own site, asking for what you actually need to know and nothing else.
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A quiz or a survey, for when a name and an email doesn’t tell you enough to be useful to them yet.
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Their answers land on a record you can open, not in your inbox under everything else that came in today. Where that record lives
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The follow-up starts on its own, the moment they’re in, while you’re still talking to them. That part’s a workflow
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Somebody booking a time with you counts too, and you know them the same way. How booking works
The half of lead capture that happens in person.
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Put a QR code on anything you can print, or on the last slide of your talk while you’re still taking questions. A flyer, a table sign, a name badge. Somebody points their phone at it, and they’re in.
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The card scanner is in the app on your phone, so it’s in your pocket at every live event you go to. One photo, and the card is a contact in your account.
The stack of cards in your bag and the names on the sign-up sheet stop being a job for later.
Facebook and Instagram lead ads land in the same place as your forms.
Run lead ads on Facebook or Instagram, and the people who fill one in don’t sit in a file you download later. Their names arrive in your account on their own, and whatever you’ve set to follow starts right away, exactly as it would if they’d filled in the form on your own site.
There’s no file to download and nothing to type in.
What lead capture costs.
Forms, QR codes, and the card scanner are part of the software at $127 a month. Build the forms yourself, or put them in your queue and the team builds them for you.
Questions people ask about lead capture.
What actually happens when somebody fills in the form?
They become a record you can open, and whatever you’ve set to follow, an email, a text, a task for yourself, starts on its own. You don’t have to be at your laptop for any of it.
Can I ask more than a name and an email?
Yes. Surveys and quizzes are their own thing, for when knowing who somebody is isn’t enough and you need to know what they’re after before you reply. You choose what’s worth asking, and you can ask for less than you think.
I meet people in person, not online. Does any of this help?
Yes. The card scanner is in the app on your phone, and a QR code works on anything you can print, pin up, or put on a slide. The people you meet standing up land in the same place as the ones who find you online.
Do Facebook and Instagram leads come through automatically, or do I download them?
They come through on their own. The name lands in your account and the follow-up starts with it, the same as a form on your own site.
Other features that work with lead capture.
The CRM
Where the person you now know actually lives.
Automations
What happens next, without you remembering to.
Websites
The place most of these forms sit.
Funnels
When the ask is the start of something bigger.