You already know how to say what you do.
Somebody asks what you do, and you’ve got the answer down to two sentences. You’ve said them on calls, at a networking breakfast, to a friend of a friend who turned out to need exactly that.
Getting those two sentences onto the page is a different job. It’s the one with no deadline on it, so it loses to every job that has one. So the homepage still opens with the paragraph you wrote the week you launched, and the version you say out loud never made it on.
The bar for websites moved while you were busy running the place.
Plenty of businesses now have nothing but the website. No office, no counter, nowhere for anyone to walk into. The site isn’t backing up the first impression anymore. It is the first impression.
So it has three jobs: say what you do, say how you help, say who you are.
And one more that nobody asks for out loud. A site that suits everybody attracts everybody, and then your week fills with calls that were never going anywhere. A good one turns the wrong people away as reliably as it brings the right ones in.
What comes with your website.
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A site that answers the obvious questions before anyone has to hunt for them — what you do, who it’s for, and what happens next.
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As many pages, sites, and landing pages as the business needs. A second site for a second brand. A landing page for one campaign. A page you put up for a talk next month and take down after.
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Hosting and the padlock handled. The SSL certificate is on, and it isn’t a separate thing you have to go and buy.
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A form on it that turns into a real contact, not an email you re-type into something else. What happens the moment somebody fills it in
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Follow-up that starts on its own the moment a form comes in, whether or not you’ve seen it yet. How the automations work
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Funnel pages that live inside the site, joined to it rather than parked somewhere else at a different address. When a page has one job and one ask
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Pages you build in the builder, generate with AI, or hand to the team. The AI in your account
A blog: somewhere to put the thing you explain to every client.
On every call, at roughly the same point, you give the same explanation. Why the cheap version costs more in the end, or what actually happens in week one, or why you do it the way you do. You could give it in your sleep.
A blog is where that goes, so you stop giving it one person at a time. It’s built in — authors, categories, and the search fields each post needs — and it’s part of the same site rather than a separate thing bolted to the side.
Thought leadership if you want it. Steady client flow if you don’t.
It also gives everything else one place to point at. A post, an email, a business card, a talk, an ad — they can all send people to the same address, and it’s the one you control. Where the posts get planned Where the list gets written to
After your website is built, it’s yours.
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You can change it yourself. The site lives in your own account, in the builder that comes with the software you’re already paying for. A new phone number, a new paragraph, a better photo of the team — yours to change whenever you want, without asking anybody first.
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And you don’t have to. Anything you’d rather not do goes in your queue, and the team does it. How the queue works
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And it stays yours either way. Pause the team and the site keeps running — same pages, same address, nothing switched off and nothing locked. The team works inside your account, so nothing they made was ever kept anywhere else.
Your site looks right on a phone because somebody looked at it on a phone.
Before your site goes live, a person opens it on a phone and goes through it, page by page, on the screen most people will actually see it on.
What one client said after launch.
“Their team delivered a clean, professional design with a well-thought-out color scheme and layout that reflects the brand well and makes navigation intuitive for potential clients. The site’s features are functional and polished, giving visitors everything they need to learn about the service and get in touch with confidence.”
What your website actually changes.
Somebody who’s been quietly following you for a while — reading, watching, never saying anything — turns into somebody who knows you well enough to buy. The site is what does the work in between. They keep finding you saying useful things, and by the time they get in touch, they’ve mostly decided already.
Which means fewer meetings. The questions you used to answer one person at a time are already answered on the page, so the first conversation starts further along.
And the people who do get in touch have worked out for themselves that you’re for them.
Mike, on the last place he tried before us:
I never felt like I had enough time, or was asked enough questions, to have somebody capture me and what’s important to me in my business.
What your website costs.
Your site is part of the software at $127 a month. Build it in the builder yourself, or put it in your queue and the team builds it and keeps it current for you.
Questions people ask about websites.
Can I make changes myself, or do I have to ask every time?
You can. The site is in your own account, and the words and pictures on it are yours to change whenever you want. If you’d rather not, put it in your queue and the team does it. Both are normal.
Will it look right on a phone?
Yes. Before it goes live, one of us opens your site on a phone and goes through it page by page.
I already have a website somewhere else. What happens to it?
Nothing, until you decide. It stays where it is and keeps working. If you want it rebuilt here so it sits with everything else you run, that’s a thing to put in your queue.
Do I need a blog, or is that just more work?
Only if you already have things you find yourself explaining over and over. If you do, a blog is where they go so you stop explaining them one person at a time. Thought leadership if you want it, steady client flow if you don’t.
How long does it take to build?
It depends on the site. If the team is building it, you get a timeframe before any work starts, and the site is usually the first thing out of your queue.
Other features that work with your website.
Funnels
When a page has one job and one ask.
Lead capture
What happens the moment somebody fills in a form.
The CRM
Where the people who get in touch actually live.
Social planning
Getting people to the site in the first place.