Free Website with FableForge

Your Business Deserves a Professional Website. We'll Build It for You — Free.

No WordPress. No page builders. No web developer required. Just a clean, professional website hosted on FableForge — built and set up for you when you join one of our plans.

We only take 3 new website projects per month. Yes, It's actually free.

You Shouldn't Have to Become a Web Developer to Have a Website.

Coaches, consultants, and service-based business owners spend thousands of hours (and dollars) trying to figure out websites.
The templates never quite fit. The hosting is confusing. The builders are clunky. And by the time you've watched twelve YouTube tutorials and still can't get the font right... you're exhausted before you've written a single word of copy.

And hiring someone? A professional web agency typically charges $3,000–$10,000+ for a basic business site. That's a lot to ask when you're still building momentum.

You have real work to do. A website shouldn't be what holds you back from looking legitimate.

Here's What "Free Website by FableForge" Actually Means

We'll design and build your professional website on FableForge — matched to your branding, optimized for search engines and AI search, and ready to represent your business — at no extra cost when you join one of our hosting plans.

What's included in every free website...

6 Core Pages

Home, About/Our Story, Services, Testimonials, Contact (with your contact info — no form required), and a Legal page

Your Branding Applied — Not a Generic Template

We don't pick a theme and hand it to you. We apply your colors, fonts, logo, and content so it looks like yours, not like everyone else on the platform.

Mobile + SEO + AEO Optimization on Your Domain

Set up to be found on Google and in AI-generated search results. Looks clean on every device. You provide a domain or purchase one from us — we connect everything.

Your Content or Easy-to-Replace Placeholders

Send us your copy and images and we'll place them — or we'll add clear placeholders so you know exactly what to fill in. You'll be able to make updates easily yourself after it launches.

Built On The Plan That Fits Where You Are

To receive your free website, you need to be on one of these FableForge plans:

Website Only Plan — $25/month

The essentials to get your site live and keep it there.

  • Website hosting on FableForge

  • Your free website, built for you

  • CRM (contact management)

  • Form builder

  • All reporting

  • Weekly live office hours + email support

Best for: Businesses that have existing tools for email marketing and booking, and just need a professional website home.

No contracts. Cancel anytime.

Important: If you want to add newsletter signup functionality or a booking calendar to your website, you'll need to bring your own (like Mailchimp, ConvertKit, or Calendly) so we can embed it. Or upgrade to the full plan.

Full FableForge Suite — $127/month

Everything in the Website plan, plus the full business software platform.

  • Everything in the Website plan

  • Email marketing + automations

  • Booking calendars with reminders

  • CRM with pipelines and task tracking

  • Courses and memberships

  • Payments via Stripe and PayPal

  • SMS marketing tools

  • Social media scheduler

  • Unified inbox

Best for: Entrepreneurs who are done duct-taping tools together and want one platform that handles it all — including a beautiful website to start with.

No contracts. Cancel anytime.

See Everything Included in the Full Suite →

📦 Why Is This Free?

Honest answer: two reasons.

First — we genuinely believe that not having a professional website is one of the most unnecessary obstacles small business owners face. The tech barrier shouldn't be what keeps you from looking credible. Entrepreneurs work hard enough already.

Second — we built FableForge because we believe in what it does for service-based businesses. Once you're on the platform, you'll see what it can do beyond just a website — and a lot of people find it becomes the foundation for how they run their whole business.

So we take on the build work upfront because we're confident you'll find value in staying. That's the trade — we invest the time, you give the platform a real shot.

We're not hiding that. We think it's a fair deal.

Here's What the Process Looks Like

  • Step 1: Apply Click the button above to apply. If your project isn't a fit for this program (too large in scope, wrong business type, etc.), we'll let you know within 2–3 business days — and if it's a scope issue, we're happy to provide a quote for a custom build instead. If you're a good fit, you'll be added to our waitlist and notified on or before the 5th of each month whether you've been selected that month or held for the next. We only take 3 projects per month, and we prioritize applicants we feel we can serve well.

  • Step 2: Choose your plan and get set up Once approved, you'll sign up for your chosen FableForge plan. We'll send you a short intake form to collect your branding, content, and any images you want to use.

  • Step 3: We build it Our team builds out your site on FableForge, applying your branding and content (or placeholders where content is still in progress). We connect your domain and make sure everything is live and optimized.

  • Step 4: You review and we refine Before anything goes live, you'll review the site and let us know if anything needs adjusting. We'll make revisions until it feels right.

  • Step 5: You get your keys We walk you through what you have, show you how to make updates yourself, and hand it over. It's yours — you have full access and control.

Is This the Right Fit for You?

We're currently building our founding batch of free websites through FableForge. If you apply now, you'll be among the first — and your feedback will shape how this program grows.

We take that seriously. Founding clients get our full attention.

This is a great fit if you...

  • Are a coach, consultant, course creator, or service-based business

  • Don't have a professional website yet (or have one that isn't working)

  • Are ready to commit to a monthly hosting plan

  • Can provide (or gather) your branding assets, basic copy, and images — or are okay starting with placeholders while you pull things together

  • Want a clean, functional, professional website — not a complex custom build

This probably isn't the right fit if you...

  • Need a large e-commerce store or highly custom functionality

  • Aren't ready to commit to a hosting plan yet

  • Are looking for a website with dozens of custom pages or complex integrations

  • Already have a website you love and just need minor tweaks

If you're not sure — apply anyway and tell us what you're working with. We'll let you know honestly if it's a good fit.

Frequently asked questions

🤔 Got Questions?

No worries! We've got answers...

Will I get to review the site before it goes live?

Yes. Before we hand anything over, you'll review the full site and we'll make adjustments until it feels right. Nothing goes live without your approval.

Do I own the website?

You own all your content. The website is hosted on FableForge — similar to how a Squarespace site lives on Squarespace's infrastructure. If you ever cancel your plan, you'd need to migrate to another platform (we can help with that too).

What if I don't have all my content ready?

That's fine. We can build with placeholder content so the structure is in place, and you can fill in the final copy when you're ready. Just be transparent about your timeline in the application.

Can I add pages later?

Yes. Once the site is handed to you, you can edit and add pages yourself. The FableForge builder is designed to be used by non-developers.

What if I need newsletter signup or booking functionality on my site?

The $25/month plan doesn't include email marketing or booking calendars. You'd need to bring your own (Mailchimp, ConvertKit, Calendly, etc.) and we can embed those. Or, the $127/month full suite includes both — so everything's in one place.

How long does the build take?

Once we have everything we need from you (branding, content, domain access), most sites are completed within 2–3 weeks.

What happens if I'm not selected this month?

There are two possibilities. If your project isn't a fit for this program at all (too complex in scope, requires functionality we don't offer here, etc.), we'll let you know within 2–3 business days of applying — and if it's a scope issue, we can discuss a custom quote. If you're a good fit but we've filled our spots for the month, you stay on our waitlist automatically and we'll consider you again the following month. No need to reapply. We notify everyone on or before the 5th of each month.

Ready to Stop Putting Off Your Website?

Three spots. One application. No web developer required.

We open 3 spots on the 1st of each month. Once they're filled, the next opening is 30 days away. If you apply and you're a good fit, you'll hear from us on or before the 5th — either with a start date or confirmation that you're on the waitlist for next month.

If you've been running your business without a professional website — or with one that doesn't represent you well — this is a straightforward way to fix that.

Click the button to apply. If you're not a fit for the program, we'll tell you honestly within 2–3 days. No runaround.


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FableForge offers a free, professionally built website — including 6 core pages, branding applied, and SEO/AEO optimization — to coaches, consultants, course creators, and service-based businesses who join one of our hosting plans ($25/month website-only or $127/month full suite). We accept 3 applications per month on a first-come, first-served basis, with priority given to businesses we can best serve.

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